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June 27.2025
3 Minutes Read

Transform Your Marketing with an AI Assistant: Insights from Keith Moehring

AI Speaker Series poster with speaker portrait and event details.

Unlocking the Future: How to Build an AI Assistant for Business

In a world increasingly driven by technology, the integration of Artificial Intelligence (AI) is becoming essential for businesses seeking to boost efficiency and improve customer experiences. At this year's MAICON 2025, Keith Moehring, CEO of L2 Digital, is poised to unveil a step-by-step approach to creating your own AI assistant to enhance analytics reporting. With a background in applied data science from MIT, Moehring is not just an industry expert; he is an innovator committed to helping businesses thrive through AI applications.

Data Insights: The Key to Effective AI Solutions

One of the core lessons from Moehring's approach is the importance of context when utilizing AI. He underscores the common pitfall of insufficient data structuring, which can lead to subpar AI performance. For example, when developing an AI assistant for analytics reporting, marketers should combine data not only from Google Analytics but also from platforms like Search Console and buyer persona insights. By enriching the data inputs, businesses can create more accurate and smarter AI-driven solutions that truly enhance analytics capabilities.

Your First Steps: Sketching a Reporting Workflow

To get the most out of Moehring's session at MAICON 2025, he encourages attendees to prepare by outlining their reporting workflows ahead of time. This practical exercise will help clarify the specific data pulls needed, paving the way for a clearer design process. The focus on practical, hands-on learning is what sets this session apart, allowing even those without coding expertise to leave equipped with the tools necessary to implement their AI assistant.

The Intersection of AI Tools and Integration Software

Combining AI with integration software like Make can automate entire reporting processes, making it accessible to a broader audience. Moehring's insights reveal a crucial understanding: the integration of tools can lead to significant operational improvements and facilitate AI's role in business growth. As more businesses recognize the benefits of AI sales automation and AI lead generation, this session emphasizes that the journey to automation doesn't have to be a complex task reserved for tech specialists.

Future Vision: The Endless Possibilities of AI

Moehring's vision for the future includes deeper integration of AI tools with external platforms, opening new pathways for innovation in customer experience. He argues that as AI capabilities improve and tools evolve, the potential to create business growth AI solutions will expand. Hence, businesses that embrace these technologies now will not only streamline their current operations but also position themselves favorably in a future marketplace where AI becomes the norm.

The Value Proposition: Why Your Business Needs an AI Assistant

The benefits of developing an AI assistant extend far beyond simple efficiencies. With tools that enable better data generation and context-driven insights, organizations can enhance customer experiences and boost engagement. As marketing strategies evolve in the digital age, having an AI assistant capable of providing real-time analytics could very well be a game-changer for businesses aiming to remain competitive.

As we prepare for a future where AI plays an integral role in business, Keith Moehring’s session serves as a vital roadmap for those looking to start their journey. Engage with these insights early, and take proactive steps toward building an AI-powered future for your organization.

AI Marketing & Business Growth

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