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July 11.2025
2 Minutes Read

How AI Marketing Strategy Can Boost Your Business Growth: Insights from Robert Riggs

AI marketing strategy speaker featured in conference advertisement.

Unlocking the Power of AI-Assisted Writing with Robert Riggs

In the evolving landscape of content creation, entrepreneurs and marketers are continuously seeking innovative ways to enhance productivity and storytelling capabilities. The upcoming MAICON 2025 conference is set to spotlight Robert Riggs, a celebrated journalist turned podcasting pioneer, who is poised to share his insights on effectively integrating AI into writing workflows. With over 30 years of experience across various media platforms, Riggs has turned to AI not merely as a tool but as an integral part of his creative process.

How AI Can Transform Your Content Creation Process

Riggs' journey with AI began shortly after the launch of ChatGPT. Fascinated by the potential of this technology, he began dedicating hours to understanding its mechanics while exploring ways to enhance his own productivity. This hands-on experimentation led him to use AI for diverse tasks, from generating compelling titles and operational content to conducting in-depth research. As a result, he stands as a testament to how AI can elevate content creation efficiency and creativity.

The Principles Behind Effective AI Usage

In his MAICON session, titled "Elevate Your Content Creation Productivity," Riggs is set to demonstrate practical applications of AI tools designed to supercharge writing productivity. He emphasizes that AI should enhance—not replace—the human touch that is crucial in storytelling. Learning to work alongside AI, Riggs has trained his digital assistant to echo his unique style, allowing for seamless integration of AI capabilities into authentic content creation.

Real-World Applications of AI Tools

Think beyond traditional writing methods. Riggs' approach includes using AI for tasks such as:

  • Creating engaging social media content from podcast transcripts.
  • Summarizing complex documents and historical texts for deeper context.
  • Generating creative elements that make storytelling more engaging, like similes and metaphors.
  • Formulating effective audience engagement strategies through advanced analytics.
  • Transforming raw data into consumable insights, ultimately enhancing the customer experience.
This broad application shows just how versatile and impactful AI can be within a content strategy.

Why AI Matters for Your Business Growth

Incorporating AI into your writing process is not just about saving time; it's about transforming your approach to storytelling and engagement. By leveraging AI in your marketing strategy, businesses can improve lead generation tactics and enhance the overall customer experience. Riggs demonstrates this through his own work, proving that with intentional integration, AI can help tap into uncharted creative potentials.

Final Thoughts and Next Steps

The opportunity to learn from Robert Riggs at MAICON 2025 is not just about gaining insights into AI-assisted writing; it's about understanding how to use these tools to innovate in your own practice. As we look to the future, embracing AI as part of our workflows could very well define the next era of storytelling.

AI Marketing & Business Growth

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09.12.2025

Leveraging Employee AI Tools: Brian Madden's Vision for Business Growth

Update Unlocking Employee AI Innovation: A Strategic Must The future of business is rapidly evolving, driven by the transformative potential of artificial intelligence (AI). At the forefront of this change is Brian Madden, the Technology Officer and Futurist at Citrix. With over three decades of experience, Madden is recognized globally for his ability to anticipate technology trends. His insights promise to reshape how organizations leverage AI tools to spur employee innovation and benefit overall business strategy. AI: A Partner in Innovation, Not Just Technology During the upcoming MAICON 2025 conference, Madden will guide business leaders through the importance of viewing AI not just as an IT concern but as a critical component of human resources and business strategy. His perspective encourages leaders to embrace employee-led innovation, which he likens to a growing wave beneath the surface—subtle, yet ready to erupt into significant impact. The Bottom-Up Approach to AI Implementation Madden asserts that the most significant changes driven by AI will emerge from the grassroots level within organizations. "I strongly believe the biggest way AI will have an impact on the general world of knowledge work will NOT be top-down, but rather bottom-up," he states. This approach empowers employees to utilize AI tools in their daily tasks, fostering creativity and leading to innovative solutions that can enhance business performance. Building Infrastructure for AI Success According to Madden, organizations must create infrastructure akin to what they have in place for managing human employees. This means applying the same guardrails and support systems to AI tools, essentially treating them as integral coworkers rather than mere software. This paradigm shift is crucial, as it will enable companies to navigate the complexities that come with integrating AI tools into their workflows. Transformative Lessons from Employee AI Usage The quiet revolution spurred by AI experimentation among employees is already reshaping industries. Rather than viewing these shifts with trepidation, organizations should capitalize on the momentum. The key takeaway from Madden’s insights is the need for an adaptive AI marketing strategy that promotes business growth. Institutions that remain rigid and see AI as merely a technology tool risk being left behind. Future Outlook: Taking the Time to Adapt Madden emphasizes that real transformation requires patience and systematic change. Organizations are comprised of intricate systems with established practices, processes, and regulations. It is essential to integrate AI thoughtfully—a process that can be complex, as Madden illustrates: "Even the most powerful AI tool cannot overhaul an entire operation on its own." Leaders must be prepared to engage with this technology as an ongoing conversation, emphasizing both learning and adaptation.

09.13.2025

Discover How Speculative Cascades Boost LLM Efficiency and Speed

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09.10.2025

Billions in AI Education: What It Means for Future Workforce Skills

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